Digital Marketing In Trivandrum

                                       Re marketing Re marketing (also known as re targeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, re marketing is the process of using a java script tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a re marketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app. Re marketing can be used to promote a specific product or offering, or to achieve a certain conversion goal such as lead generation. In eCommerce, for example, re marketing ads can be used to reduce shopping cart abandonment by displaying the product the user added to the cart but left the site without purchasing. Benefits of ...